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Introduction Personal injury attorneys rely on visibility and credibility to attract new clients. However, showing up on the first page of Google is no simple task; it requires a well-executed Search Engine Optimization (SEO) strategy. If you're a personal injury attorney looking to up your game in the digital realm, this blog is your definitive [...]

Introduction Give Your Team the Tools They Need to be Brand Ambassadors A brand bible is a document that defines your brand’s purpose, values, personality, and visual identity. It’s a tool that helps ensure consistency across all brand touchpoints, from your logo and website to your social media profiles and advertising campaigns. Having a brand [...]

Introduction Reputation management is a critical component of any business. It involves monitoring what kinds of online attention your business receives and actively working to shape and maintain a positive image. When you think of reputation management, one of the first things that comes to mind is customer reviews. Reviews in particular have enormous influence [...]

Introduction If the goal of your website is to attract new customers, it should be designed in a way that encourages conversions. Design With Intent UX design principles can help create websites that result in higher conversion rates. Let’s explore some of the key UX-focused principles for creating websites that convert, including what to put [...]

Start With Your Why Let’s say your ad campaign has funneled new traffic to your site but your conversions are less than ideal. Take a look at whether your copywriting is working for you or against you. The writing you feature on your website should serve a purpose, not just take up space. If copywriting [...]

Data, Data Everywhere In a data-driven world, marketing is now both an art and a science. Or rather, an equation. An arena that was once governed by intuition and experience is now under the dominion of data analysis. Data is what will allow you to gain the insights that will propel your business towards achieving [...]

Introduction Typography is one of the key elements in the branding aesthetics. How you present yourself in font choices is a subtle art in telling viewers and customers the personality of your company. And with thousands of fonts online, from free ones to Adobe to ones you pay for, which one is right for you [...]

INTRODUCTION Powerhouse Websites is the first book of its kind. Our CEO Allen Ashouri has made a career of staying on the forefront of trends in the internet and in digital marketing. He entrepreneurship is based on recognizing patterns early to help clients and businesses fulfill their potential and help them reach their goals. In [...]

INTRODUCTION Branding has become quite the buzzword for businesses, but it’s so much more than colors, logos, and social media. Branding is how your company portrays itself to the world and how people see it. Branding, most would argue, is vital to a company’s success and marketing efforts. And, as we’ve said, it’s more than [...]

What to Do & What to Avoid with Social Media When used right, social media can be essential in the growth of your company. Though it may seem superficial at times, reaching your target audience in an authentic way only can boost your business and build your brand out digitally. As an award-winning digital marketing [...]

How to Get More Organic Site Visits Organic website traffic is one of the most genuine indicators of website performance. Organic website traffic is the number of visitors who visit your site via unpaid search results. Finding your website via something like Google or Bing rather than be referred to your website through some paid [...]

INTRODUCTION Social media is the most dominant tool in modern business. It can be impossible to stay relevant without taking advantage of social media advertising. However, with so many different social media platforms in use, and seemingly a new one popping up every day, it can be hard to narrow down your focus.  There isn’t [...]

Does Email Marketing Really Work? In the age of virtual reality, artificial intelligence, and social media, email marketing can feel like ancient technology. Does email marketing still work? Should you even bother with it? In this post we’ll demystify email marketing, and what strategies are and are not effective. What is Email Marketing? Email marketing [...]

Do Colors Really Influence Your Customers And Audience? You will think of a certain color when you are in a particular mood. Research shows that color does have an impact on our mood and perception. Colors can trigger a stream of emotional changes in marketing. Website designs thrive on this knowledge of color psychology. Apart [...]

INTRODUCTION In short, yes. So, let’s dive into the what’s, why’s, and how’s. If your website is clunky or slow, it can be fatal for your business. In this virtual age, with increasing numbers of customers and businesses moving online, an optimized website is critically important. Here, we’ll go over the consequences of a slow [...]

INTRODUCTION The User Interface, or “UI”, of a website can make or break your business. You can have the best product in the world, but it’s worthless if it’s inaccessible. An improved UI can convert traffic into customers, and visitors into users. Here are 5 quick tips you should consider to improve the UI of [...]

A Hair Surgeon’s Guide To Winning More Clients:Web Design Learn how Web Design will help you generate more repeat customers! Introduction If you can only spend 15 minutes consuming content, 66% would prefer to see something beautiful and simple. The design of your website is an important element of your online marketing presence. You must [...]

A Hair Surgeon’s Guide To Winning More Clients:AUTOMATION If you’re ready to utilize the full power of a professional marketing company and improve the marketing strategy of your company, use the button below to learn more and to see our very extraordinary offer. Introduction Completely automated SEO sounds too good to be true, although it [...]

A Hair Surgeon’s Guide To Winning More Clients:RETARGETING ADS Learn how Retargeting Ads will help you generate more repeat customers! Introduction If you are a regular online shopper, you may have seen a recently published ad for a product or service that you have been looking for (or maybe even bought) and thought, "How did [...]

A Hair Surgeon’s Guide To Winning More Clients:REPUTATION MANAGEMENT Learn how Reputation Management will help you generate more repeat customers! Introduction The management of brand image is important to any kind of business development. A good reputation for your brand builds loyalty and increases consumer trust in your brand and product, which eventually drives sales [...]

Little Known Ways for a Hair Surgeon to Win More Clients with Social Media Learn the importance of Social Media and how it can help you land more clients. Why Social Media? In this SEO social media guide, we will explain various types of social media platforms such as Facebook, Instagram, YouTube, and LinkedIn to [...]

The Ultimate Guide to Google Ads for 2020 Written by Christina Perricone Learn PPC terms, bidding strategies, and best practices to create effective advertisements on Google Ads. Google Ads PPC Kit for Business Learn how to create Google Ads that drive results. {{ vc_btn: title=Download&color=turquoise&size=sm&css=.vc_custom_1591375923153%7Bmargin-bottom%3A+0px+%21important%3B%7D }} A Hair Surgeon’s Guide To Winning More Clients: SEO [...]

A Hair Surgeon's Guide To Winning More Clients:GOOGLE ADS Learn how Google Ads will get you in front of your ideal customers faster. Google Ads Paid search marketing is identified by many different terms (and abbreviations) in the marketing and advertising industry. Search engine marketing (SEM, can also include SEO) with pay-per-click (PPC), sponsored ads [...]

A Hair Surgeon’s Guide To Winning More Clients: Social MediaContent Overview In this guide, we will explain various types of social media platforms such as Facebook, Instagram, YouTube, and LinkedIn to help you understand how social media can bolster your brand’s authority and reach more of your potential clients! We want to help you maximize [...]

A Hair Surgeon’s Guide To Winning More Clients:EMAIL NEWSLETTERS Learn how email newsletters will help you generate more repeat customers! Introduction An email newsletter is used for a marketing campaign. Each newsletter contains important news and updates to inform your audience of your brand, products, or services. It is a pivotal medium for the development [...]

BOOST YOUR SALES WITH REGULAR EMAIL! {{ vc_btn: title=Get+Started&shape=square&align=center&link=url%3A%2523contact%7C%7C%7C&el_class=get-started-button }} *Discount on landing page: 20% off = $960/mo with a 1-year commitment Mystery Discount Revealed! Get 20% Off Starter Level Email Newsletter Package EMRG’s email team built and defined a nurture path to ensure that leads were adequately warmed and educated before, during, and after [...]

A Hair Surgeon’s Guide To Winning More Clients: SEO Search Engine Optimization (SEO) is, in short, how well your website ranks in search results for keywords related to your business. It’s also the 10,000-pound gorilla every successful business must engage and defeat to take your business to the next level, but SEO is not a [...]

[gem_youtube video_id="4I1TCE68bRI" height="400"] I want you to think of this: What are you knowledgeable about? What are you passionate about? What do you enjoy talking about? Once you know these, you know what kind of content you want to write but you also think to yourself: “Is this a value for people to listen to?” [...]

[gem_youtube video_id="MNvK_P-zZnM" height="400"] What’s your most limited resource? It’s time, it’s always time. So if you know your time is limited and you know your time is valuable, you have to start pricing it the right way. Make sure you’re being paid for your time correctly. So if you’re working with clients who don’t value [...]

[gem_youtube video_id="mr6Q5bDRfCE" height="400"] How's your digital presence? Your online presence for your business currently. We're gonna list out the most important parts of your business and the things you need to pay attention to so you'll have an over encompassing view of your business online and the things you should be doing. So if you're [...]

[gem_youtube video_id="lr3wFGhZzuk" height="400"] The six fundamental things that every business has to do are... 1.Branding- is your brand exactly on point in your mission statement and your company culture? If so, it should be translated to your website. 2.Website- Is your website explaining your branding the way it should be? Is your content exactly about [...]

[gem_youtube video_id="aKL_1H6mhoM" height="400"] Not focusing on Reputation Management is COSTING you business! Reputation Management = Inbound Marketing through #reviews Find out how EMRG helps your customers come to YOU. No marketing even comes close to the impact that Yelp and Google has on your business especially when it comes to your online reviews and online [...]

[gem_youtube video_id="loNmsXg8fRk" height="400"] What are Hashtags and how you can use them? I want you to start by thinking about places like Facebook and Instagram. What happened was, Facebook decided instead of just tagging people and instead of just tagging places, how about we also start tagging categories or interests, this way people can search [...]

[gem_youtube video_id="BBcGLzAww-c" height="400"] In this video we go over how Uber uses customer feedback to improve it's service and gain rapid growth. A lot of small businesses take the time to collect feedback through review-sites like Yelp, or by emailing customer satisfaction surveys, but many stop there. Feedback is marketing gold. Without listening and changing [...]

[gem_youtube video_id="2cynenlQLhA" height="400"] In this video we go over how Uber uses customer feedback to improve it's service and gain rapid growth. A lot of small businesses take the time to collect feedback through review-sites like Yelp, or by emailing customer satisfaction surveys, but many stop there. Feedback is marketing gold. Without listening and changing [...]

[gem_youtube video_id="03IRLouPiXU" height="400"] Hard Work + Time = Success The rules never change, and that's a good thing.

[gem_youtube video_id="rwmFUKofJGE" height="400"] Is your business still alive? We don’t know, we haven’t gotten any emails from you for the past seven years or so. Email Marketing is huge and important. Why is it important? It allows you to stay in contact with your existing clients. But how about your prospective clients and people you’ve [...]

[gem_youtube video_id="MkI5GjgHdlk" height="400"] How can you use your data in your business? Meaning emails of your client, your phone numbers and things like this to bring more business to the table. One technique that not a lot of people are familiar with is something called a “Lookalike Campaign”. I was talking to one of my [...]

[gem_youtube video_id="3hNvCZLtQNQ" height="400"] Momentum in business creates a snowball effect. if you allow yourself to reflect on what you've completed, you gain a sense of pride & accomplishment that builds into confidence & speed.

[gem_youtube video_id="h-BzAXbvUqs" height="400"] What is your purpose? A big part of our company is giving back. We don’t talk about this enough, but we sponsor a lot of children through Childfund.org and it is one of our favorite charities. I still write letters for my kids for this past several years, and I look forward [...]

[gem_youtube video_id="v6JnmXM73P8" height="400"] Someone I worked with very closely for the past few years as a life coach and business coach is Kathryn Ford and something she taught me and I still practice almost daily is something called “Gratitude Practice” and I love it for a few reasons. Number 1 is if you do it [...]

[gem_youtube video_id="HEn0Yn17bS8" height="400"] I was sitting with a client yesterday and one of the things that came up was his website. He said he loved it even though it’s a little bit older, the design is a little older, everything is not so good. We were speaking about it and my question to him was.. [...]

[gem_youtube video_id="Jt-S5TAnGsU" height="400"] Personal branding has become super important. You guys obviously see what these EMRG videos are about, I put myself out there and people have been interested in me as a person behind the business. But also the reason I do what I do and what drives me, I’m saying this thru for [...]

[gem_youtube video_id="E3Tvc5kzRAo" height="400"] I had an epiphany this weekend. I have been overwhelmed and stressed for the past few months, and it is because of a number of reasons. I’ve been stressed and taking too much on my plate than I should’ve. After a little bit of self-care this weekend, I kind of got this [...]

[gem_youtube video_id="xc4XEeZjv-o" height="400"] You have to come to it with the abundance mentality. Any industry or like personal injury for example you have. Of all these Lawyers who are doing personal injury, in Los Angeles, it is the most competitive industry, on Pay-Per-Click it is the most competitive keyword. But there is enough business out [...]

[gem_youtube video_id="Ta_Ww4elYgo" height="400"] How do you know if you’re performing well in your business? You can do this by checking your KPIs or Key Performance Indicators. KPIs are ways where you can check on how your performance is going, how employees are performing, how the division is performing. Here at EMRG, we have Social, SEO, [...]

[gem_youtube video_id="Fyz0PIGlsdE" height="400"] What’s your most limited resource? It’s time, it’s always time. So if you know your time is limited and you know your time is valuable, you have to start pricing it the right way. Make sure you’re being paid for your time correctly. So if you’re working with clients who don’t value [...]

[gem_youtube video_id="HiEWI4GMpk" height="400"] I’ll be turning 28 tomorrow and I’m super excited about it. You know the way I look at my birthday every year is am I better than I was the year before, am I hitting a new peak in my life? In a few areas, I always look at, healthwise, happiness wise, [...]

[gem_youtube video_id="eyoqRjlmmyk" height="400"] You know influencer marketing is important. It’s a way to growth hack. You can get your social media accounts bigger overnight and it’s good to have organic growth. You want those consistent posts and you want good content, so you keep getting people coming in, you keep them engaged. But if you [...]

[gem_youtube video_id="laI5rdlO704" height="400"] Everyone asks me why do my positive Yelp reviews get filtered but the negative ones always stick around and people think it's only their positives but Yelp has a system that an algorithm or a program or a filter that kind of guesses what they think is real and what they think [...]

[gem_youtube video_id="NYM2fFkGvfs" height="400"] What makes EMRG different? Profitability, that is what it comes down to. At the end of the day, it’s nice to have a pretty website. It’s much more important to have a website that drives traffic from your website to your bottom line. If someone is on your website, I wanna make [...]

[gem_youtube video_id="pNBZn7fImIs" height="400"] I’m not a big believer in this but I think there’s a principle or concept behind that works. I’m a big believer of visualization. You know all the greats do this and it’s worked well in my life. You see things before they happen, you visualize it, you get into as much [...]

[gem_youtube video_id="IBAuC0VcKbs" height="400"] I think the most important thing for anyone to be successful in, it starts with goal setting. My biggest grief with the school system is they didn’t teach this to us properly or maybe they didn’t teach it to us enough but only a few years ago, I learned that there is [...]

[gem_youtube video_id="pv3uY6Egyvw" height="400"] Today, we're going to be talking about Yelp reviews and good reviews for law firms. There are essentially four main online review accounts that are extremely important for lawyers to use these days. The first one being Yelp, the Second one being the evil, the Third one being Google and the fourth [...]

[gem_youtube video_id="A78XWcQRkkg" height="400"] What are Hashtags and how you can use them? I want you to start by thinking about places like Facebook and Instagram. What happened was, Facebook decided instead of just tagging people and instead of just tagging places, how about we also start tagging categories or interests, this way people can search [...]

[gem_youtube video_id="-pYdix9nsuU" height="400"] As a law firm, your goals are different than an e-commerce business. With an e-commerce business, you’re essentially trying to make sales of your products online. You can’t do that with a law firm. We’re gonna be talking about how you can increase revenue and profitability for your law firm and start, [...]

[gem_youtube video_id="HttkBTwhHl8" height="400"] Do you know if your website is mobile friendly? If it’s not you’re being penalized by Google, which means you’re not showing up on the search engine. Also, 4 out of 5 users are now on mobile so if your website is not mobile-friendly, you’re missing a big part of the audience [...]

[gem_youtube video_id="2D1d_PkS5iI" height="400"] My 2 cents on business and how it works, I think everything starts with the core of your mission statement, I feel like this is the heart that conveys your message, everyone that you work with, your staff, your employees, your clients, your customers, everyone in between and anyone who engages in [...]

[gem_youtube video_id="sxb8JngVspI" height="400"] Step 1 -- CHOOSING THE PLATFORM YOU WANT TO ADVERTISE ON. This is going to require knowledge on your part about your industry, your competition, where your customers are finding you most important and if you’re not sure about this, you can always run tests, a few hundred dollars on each one [...]

[gem_youtube video_id="zPCvfBGbkUo" height="400"] I want you to think of this: What are you knowledgeable about? What are you passionate about? What do you enjoy talking about? Once you know these, you know what kind of content you want to write but you also think to yourself: “Is this a value for people to listen to?” [...]

[gem_youtube video_id="lCF8QQQ621o" height="400"] Number 1 -- YOUR GOAL What is your goal you’re trying to accomplish within your business? If you’re a Doctor’s office, you may be trying to have contact forms where people can schedule appointments with you. If your business is E-commerce however, you’re looking to sell products online so that’s going to [...]

[gem_youtube video_id="miNi5xZPRx8" height="400"] The first step in taking control of your online reputation is-- CLAIM YOUR PAGES. A few pages are really good for generating online reviews, building your online reputation and most important on is Yelp. Yelp is honestly a very well known, very big place for a lot of traffic comes through, it’s [...]

[gem_youtube video_id="ZQlv9nHpBao" height="400"] SEO is a scary word mostly because people don’t understand how it works, they don’t have ideas on what it is so today we’re gonna talk about understanding SEO in under 3 minutes. Think of SEO as a web with your website being the center of that web and what you're essentially [...]

[gem_youtube video_id="XxKxChypQRE" height="400"] My clients are always asking me how they can improve their website. Today, I’m gonna be sharing 3 tips to increase profitability using your website as a tool. Number 1: Focus on your end goal in mind, whether this is a selling product directly on your website, trying to schedule appointments with [...]

SEO is a scary word mostly because people don’t understand how it works, they don’t have ideas on what it is so today we’re gonna talk about understanding SEO in under 3 minutes. Think of SEO as a web with your website being the center of that web and what you're essentially trying to do, [...]