A Hair Surgeon’s Guide To Winning More Clients: Social Media - EMRG

A Hair Surgeon’s Guide To Winning More Clients: Social Media

A Hair Surgeon’s Guide To Winning More Clients: Social Media

A Hair Surgeon’s Guide To Winning More Clients: Social Media

Content Overview

In this guide, we will explain various types of social media platforms such as Facebook, Instagram, YouTube, and LinkedIn to help you understand how social media can bolster your brand’s authority and reach more of your potential clients!

We want to help you maximize your digital marketing strategy with the correct use of social media to positively impact your hair surgery business. Let’s dive right into it!

Social media In a Nutshell

Social media has become a central component of many people’s lives. With the rise of more interactive and collaborative channels, social will remain important for the coming years.

As a hair surgeon, you have to take charge of your social media presence to reel in more potential clients.

Social networking can do great things for business owners like you! For example, pay-per-click (PPC) ads to company profiles!

Search Engine Optimization (SEO) has also a lot to do with social media. It is important to know its relationship with social media if you need to carry out an SEO campaign.

Continue reading to understand what social media and SEO is all about!

SM Platforms and their purpose.

Youtube

Youtube is one of the most frequently used websites on the internet, trailing only after Google. It is the number one video-sharing platform for people to search for entertainment, education, and any topic.

The #1 mistake that most digital marketers make is to view this website like any other social media platform. Businesses just upload videos and expect views, but it’s all about content optimization — the same as what you’d do for your website.

It’s easy to find two videos with the same content, but have vastly different view counts. Success boils down to content optimization.

Instagram

Instagram is an increasingly successful social media site. It’s a photo-based social networking platform where many brands have become involved in their SEO strategies to drive their brand messages.

Instagram for social marketing allows the content curator to learn how to practice their design skills with short text descriptions and related hashtags.

Users and brands share their day to day operations, create customer interactions and brand awareness.

Facebook

Facebook is used for day-to-day updates, for users to share links to websites, the creation of pages of products and services, groups, and an increased frequency of conversations surrounding brand awareness.

This is why it’s the perfect social media platform to build your hair surgery brand!

Over time, you can continue to attract Facebook fans on your pages and share details with visitors by linking your website via your app. This will allow you to further build up your relationships and opportunities with people in your industry.

LinkedIn

LinkedIn SEO works in the same manner as SEO on your website. Users of LinkedIn use the platform to share their day to day updates in the office, share links to websites, promote products and services, and most of all, allow users to network with professionals from all around the world.

Making professional connections with LinkedIn and doing relevant keyword research is pivotal to creating success for your business on the platform.

Things to Keep in Mind When
Creating Social Media Content

Team photos, photos of your office, before and after photos,
charitable contributions, employee appreciation, video testimonials.

Posting Regularly

You have to ensure that your social media page is active. This ensures that your pages on social media are updated daily. Your daily posting schedule should vary depending on the platform. It’s normal on Twitter to post many times a day, but it would be considered excessive on LinkedIn.

Creating Offers (alt title: Posting Social-Only Offers)

The easiest way to create an offer is by posting a social-only offer to your clients. Flash deals are a viable option to create a sense of urgency in your consumer base. This is where you limit your offer to a certain quantity of goods or services either on Instagram stories or sharing on your Facebook page.

Social Media Scheduling Tools

Different social networks have different peak hours when users are most engaged. You need to publish your posts at these peak times if you wish to reach as much of your audience as possible.

Some of them are popular during working hours, while others are more widely used outside normal working times.\

It is almost impossible for any company or influencer to publish everything at peak times and stay engaged with customers across all platforms. This is an extremely inefficient way of using ime, which is where social media scheduling tools like Loomly, HootSuite, and Sprout Social come in to save the day!

Creating Ads For More Exposure

You can manage ads with a few online tools so you can create and schedule content for free. You’ll want to do this because you will gain more exposure for your company with ads on different social media platforms. It is also helpful to find out where you can publish your ads and which platforms are most common with your target audience. For instance, if you are targeting a younger crowd, you will probably find them on Snapchat and Instagram. It matters where you post and what content you post on your ads. You can create ads for different objectives. For example, to raise awareness, gain exposure, or create conversions.

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Free Social Media Tools

Content Creation - Canva

Canva can be used for the creation of banners on platforms like Twitter, Facebook, blog posts, Instagram, and posters to name a couple.\

Canva has a simple and efficient UI, which is also less technical for the average user, which helps entrepreneurs make graphics and banners.

Scheduling - Facebook Creator Studio

A recent update to Facebook’s Creator Studio has provided a powerful feature to users and advertisers on Instagram: the ability to schedule Instagram posts and IGTV broadcasts in advance. This tool can also be used for advertising, offers, and scheduling Facebook posts.

Social media advertising is a must if you want to reach a new and targeted audience quickly and effectively.

It can be frightening to put real money on the table for any SEO strategy and all the choices need to be carefully considered.

That’s why we’re here to help you understand the basics of social media and how it can positively impact your business and client base.

If you’re ready for more powerful social media tips that will help your business beat the algorithm and the competition use the button below to learn more! You’ll want the social media experts to guide you through your digital strategy. We’re here to help!

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