How’s your digital presence? Your online presence for your business currently. We’re gonna list out the most important parts of your business and the things you need to pay attention to so you’ll have an over encompassing view of your business online and the things you should be doing. So if you’re not doing them yet I want you to take some notes and understand that these are the steps that you need to start with. So number one we’ve got your Web site your Web site is what validates you. It needs to showcase your portfolio. It needs to show your testimonials. Maybe have some call to actions like a live chat or contact forms throughout all your pages. The reason you do this is because when people come to your Web site you want to capture them. You want them to be enticed by the content you put on that Web site. Moving on to number two. How is your SEO doing. Have you done any SEO optimization for your Web site. Have you done any external SEO optimization meaning are you writing articles on an ongoing basis. Are you updating your blog. Are you having backlinks come to your website from reputable sources. You should be and you need to start moving on to number three we have our paid ads. Paid ads are huge you need to get this going for Google you need to get this going for Facebook you need to get this going for Instagram and several other places depending on your industry but you’ve got to know your variables. You got to know your target demographics who you’re targeting specifically and hone in on that market. Have the right kind of ad copy going. Test your ad copy against other ad copy. It’s called A B testing and get this going for yourself so you’re paid ads start performing for you. Next we got. Social media. Your Social Media is everything nowadays. You need good content and a good content strategy. Communicating what you want from your brand and why you’re giving it out. And then from there you talk about engagement on social media. Are people commenting or commenting back or are you keeping the conversation going. That’s the whole point of social media. Don’t get it twisted it’s not any different than that. Finally we’re going to end up with email marketing you know marketing is another source of communication between you and your client. And it brings all of this back together so even if you’re just repurposing some of your social media content throwing it on an email marketing campaign then these are the things that you need to do to create a cohesive brand for yourself. So step up your online presence step up your game and your digital presence.