Step 1 — CHOOSING THE PLATFORM YOU WANT TO ADVERTISE ON.

This is going to require knowledge on your part about your industry, your competition, where your customers are finding you most important and if you’re not sure about this, you can always run tests, a few hundred dollars on each one of these to see which one performs better. For today’s examples, we’ll be talking about Google Adwords, how you can use that to make more money and Facebook ads and why these both platforms are becoming such hot places for people to find new customers and why these are the main forms of marketing now. Once you’ve done a little bit of research on your platform.

Step 2 — CHOOSING KEYWORDS FOR THESE PLATFORMS

When you’re choosing keywords, I want you to go to this website right here, and it’s gonna tell you a little bit about the keywords you’re gonna be targeting. For Google Adwords, which was the link we just showed you, you can see what the search volumes are for a lot of these keywords. If you see a great search term for your industry and let’s say you’re a plastic surgeon and you type in “plastic surgery Los Angeles” but you find out that there’s 0 search volume on that keyword, then if you run advertising on this, it’s like having a billboard underground. There’s no point to it. You’re not getting any exposure. If you find another keyword with a thousand search volume, that’s great! Now you know a thousand people are searching for this per month. And this is how you’re gonna determine which keywords you wanna pick out by search volume. Another variable is the competition level. This is something else that Google Adwords also shows you. It’ll say medium, high or low for competition level for specific keywords.

Step 3 — DEMOGRAPHIC FILTERING

With the technology nowadays, especially with Google Adwords but even more so on Facebook, you can pinpoint who you’re targeting and go after your target audience. The 1st step here is “Who is your target audience?” “Where have you sold to in the past?” or if you’re a new business, “Where do you expect your customers going to be? Are they gonna be aged 40-60? What ethnicity are they gonna be? What income level are they gonna be? Are they gonna be geographically located in specific neighborhoods or areas?” These are all important, you should figure out how you want to target your demographic. On this link here, you’ll see more information about Facebook ads and how you could potentially find the demographics you’re looking for. Facebook offers more advanced demographic filtering than Google Adwords does. With Facebook, you can essentially find out people’s age, their likes, their history, their education level. You’ll even find out their positions, the titles of their positions at work.

Step 4 — IMAGES AND ADS COPIES

Making sure these are relevant to the type of market that you’re targeting. So, if you’re an elderly career, the last thing you wanna do is have a picture of “Fight Club” showing your ad with the wrong type of text. You want it to be relevant obviously but you also wanna capture people’s attention. If you have a nice picture of a family with an elderly couple sitting next to them, that might be more relevant to the point you’re trying to make with that type of advertising.

Step 5 — TITLES AND CAPTIONS

Any type of ad you’re running, the first thing you have in your title, and this needs to be extremely eye-catching. Need it captures people’s attention. Specifically in your industry. Not necessarily need to have exclamation points and smiley faces, but you need to say something that captures people’s attention because you only have a brief window of time to do that. Once you have the title captured, you want your captions, your descriptions, your images and smaller details that go involved with this because once you’ve caught their attention, you still need to get them to your website or your business or your phone number.

Lastly, it’s gonna be AB testing. This is essential to your ad campaign. You can be a marketing genius and still run AB testing and find out how you can improve yourself. So AB testing is essentially you have ad copy A over here, and it might be performing well. You might’ve followed the instructions I gave on this video. But you just wanna compare this to another ad and see how it works., So you’ll slightly modify it and now you have “ad copy B”, and by running both of these ads simultaneously, you can see the percentages of conversions, you can see which one performs better and if B is better than A, then this one’s done. Now you’re gonna get more conversions and more profitability just by running these ads. Now you might get “ad copy B” test it with “ad copy C” now this one might be better and now begins the evolution of your ad copy and how you’re gonna continuously improve your paid ads.