How can you use your data in your business? Meaning emails of your client, your phone numbers and things like this to bring more business to the table. One technique that not a lot of people are familiar with is something called a “Lookalike Campaign”. I was talking to one of my clients yesterday about this actually and explaining to them that if you have a target demographic that your going after, your niche right? Let’s say it’s men between ages 30 and 40 years old with an income of a hundred to a hundred and fifty thousand and let’s say a majority of them are white,Persian and Hispanic, these are the people you want to continue targeting right?You want to penetrate that market more , you can actually do it now using technology, grab your email list of these people that have purchased from you in the past and start targeting people that fit their demographics specifically. Technology gives us a leg up, a lookalike campaign is a very effective way where now you can target more of the same and really penetrate a market and get more business in the door for yourself.