The six fundamental things that every business has to do are…

1.Branding- is your brand exactly on point in your mission statement and your company culture? If so, it should be translated to your website.

2.Website- Is your website explaining your branding the way it should be? Is your content exactly about your brand?

3.SEO Optimization-is your website optimized for search engines? If you have SEO going on with these keywords and with the content that you’ve been writing we’re leading back to your branding and mission statement.

4.Social Media-You have to be on social media. If you are still not on social media and you’re running a business, you are 10 steps behind.

5. Reputation Management-Online, Yelp, Google, Facebook. If you are an attorney, Avvo. If you’re a Doctor, Health Grid. There is so many different ways and this is where everyone is looking now. You Google someone’s name, Yelp is the first to come up after Google Reviews, so now that’s where everyone’s attention goes.

6.Targeted Ads-You need business by tomorrow. Run some google ads, i promise you will get some business tomorrow. Are you running Facebook ads or Instagram targeted ads?

These are the 6 fundamental things any business needs to do, it’s kinda like their health check up. If they are NOT DOING these things, they’re behind. If they are DOING these things, they’d better be doing it right because if they are, business will come in flocks.