Is your business still alive?
We don’t know, we haven’t gotten any emails from you for the past seven years or so. Email Marketing is huge and important.
Why is it important? It allows you to stay in contact with your existing clients. But how about your prospective clients and people you’ve chatted with in the past? It is good to keep them in the loop.
How about the people you have conversation with maybe years ago, but they don’t know what you’re doing now or what business you are in? That is a great way to open the door also. It is a good way to stay in communication and a good way to show what you are up to: to show your service lines and new offerings.
So many businesses now don’t use Email Marketing anymore, why? Is it less effective than before? Sure, it may not be as effective as social media but it is still effective, it still works!