Kahen & Associates - EMRG
+1 310-747-4282
info@emrgonline.com

Kahen & Associates

Kahen & Associates

Kahen & Associates

Kahen & Associates

Overview

This client is a successful and extremely busy tax law firm. They wanted an updated website to reflect the quality of the work and services they provide, that would attract more clients who find them organically. We researched best practices for their clients, including best color schemes to resonate with their target demographic, as well as what services were the most important, most popular, and most profitable.

Research & Planning

Our Objectives

We set out to update Kahen & Associates’s website with landing pages for specific service lines. We developed their brand identity with copywriting and design, specifically color schemes and a modern web design.

DISCOVERY

Our research and expertise yielded a modern design with various landing pages for SEO purposes based on our target audiences’ needs and searches. Since access to this client was limited by their busy schedules, we simplified the onboarding and decision-making processes as much as possible to keep the work moving forward. The client greatly appreciated us staying on top of their project and making the process much easier on them, as they kept focus on their growing practice.

UX STRATEGY

Specific landing pages for service lines regarding their tax law practices had to be conversion-focused and responsive to all screen sizes. Additionally, we set out to create a site that was approachable and modern for their target audiences.

DEVELOPMENT

Over the course of two months, we provided them with a mock-up design best suited for their firm, made minor revision notes to the design, and built out the site, from back-end coding, call-to-actions, content writing, and more. We implemented best practices and sent only content that needed to be verified to the client for review. This way the client only needed to look at the final product for approval and subsequent launch.

The Results

The user-friendly contact functionalities converted into an increase in calls and email form submissions from the new website, and ultimately to more clients finding our client passively. Search and page score rankings also increased, generating more visibility for the client in a wider net of search results.

PAGE SPEED

Faster page speed provides a more efficient and engaging user experience, thereby increasing conversion.

PAGE LOAD

How quickly a page load has a huge impact on whether or not a customer stays on the website.

MOBILE READY

The fully-responsive UI ensures easy website readability on any size screen.

CUSTOMER MANAGEMENT SYSTEM

CMS allows for client customizability without knowledge of source code, HTML, or coding for ease of use and mail blasts.

92%

PageSpeed Grade

1.58s

Page Load

99%

Uptime

0

Link Monitor

The Finished Website

A sleek and updated site with landing pages and a blog proved essential to converting (winning new customers) from the website. The design and color palette amplified their branding and message to prospective clients with a welcoming and professional element. The contact widgets and buttons throughout subtly suggested conversions without being too overt and overwhelming.

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