Youtube is one of the most frequently used websites on the internet, trailing only after Google. It is the number one video-sharing platform for people to search for entertainment, education, and any topic.

The #1 mistake that most digital marketers make is to view this website like any other social media platform. Businesses just upload videos and expect views, but it’s all about content optimization — the same as what you’d do for your website.

It’s easy to find two videos with the same content, but have vastly different view counts. Success boils down to content optimization.

Instagram is an increasingly successful social media site. It’s a photo-based social networking platform where many brands have become involved in their SEO strategies to drive their brand messages.

Instagram for social marketing allows the content curator to learn how to practice their design skills with short text descriptions and related hashtags.

Users and brands share their day to day operations, create customer interactions and brand awareness.

Facebook is used for day-to-day updates, for users to share links to websites, the creation of pages of products and services, groups, and an increased frequency of conversations surrounding brand awareness.

This is why it’s the perfect social media platform to build your hair surgery brand!

Over time, you can continue to attract Facebook fans on your pages and share details with visitors by linking your website via your app. This will allow you to further build up your relationships and opportunities with people in your
industry.

LinkedIn SEO works in the same manner as SEO on your website. Users of LinkedIn use the platform to share their day to day updates in the office, share links to websites, promote products and services, and most of all, allow users to network with professionals from all around the world.

Making professional connections with LinkedIn and doing relevant keyword research is pivotal to creating success for your business on the platform.

You have to ensure that your social media page is active. This ensures that your pages on social media are updated daily. Your daily posting schedule should vary depending on the platform. It’s normal on Twitter to post many times a day, but it would be considered excessive on LinkedIn.

The easiest way to create an offer is by posting a social-only offer to your clients. Flash deals are a viable option to create a sense of urgency in your consumer base. This is where you limit your offer to a certain quantity of goods or services either on Instagram stories or sharing on your Facebook page.

Different social networks have different peak hours when users are most engaged. You need to publish your posts at these peak times if you wish to reach as much of your audience as possible.

Some of them are popular during working hours, while others are more widely used outside normal working times.

It is almost impossible for any company or influencer to publish everything at peak times and stay engaged with customers across all platforms. This is an extremely inefficient way of using time, which is where social media scheduling tools like Loomly, HootSuite, and Sprout Social come in to save the day!

You can manage ads with a few online tools so you can create and schedule content for free. You’ll want to do this because you will gain more exposure for your company with ads on different social media platforms. It is also helpful to find out where you can publish your ads and which platforms are most common with your target audience. For instance, if you are targeting a younger crowd, you will probably find them on Snapchat and Instagram. It matters where you post and what content you post on your ads. You can create ads for different objectives. For example, to raise awareness, gain exposure, or create conversions.