Brentwood Law - EMRG
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Brentwood Law

Brentwood Law

Brentwood Law

Brentwood Law

Overview

Brentwood Law approached our team seeking a comprehensive website build to support their growing personal injury and employment law practice. In close collaboration, we helped develop their brand identity, including their logo and color palette. The goal was to create a website that not only showcased their brand in a unique light but also attracted potential clients through organic searches. Informed by research, we tailored the website to resonate with their target demographic, emphasizing their key, popular, and profitable services.

Research & Planning

Our Objectives

This was Brentwood Law’s first website and we were honored to be tasked with some of the earliest stages of their brand development. In close collaboration, we set out to develop Brentwood Law’s brand identity and logo, making sure we understood and incorporated the key features of their unique value proposition. Our objective was to create a cohesive brand image and website that showcased the law firm as a key player in personal injury and employment disputes.

DISCOVERY

Given that Brentwood Law was venturing into the online space for the first time, our priority was to understand their firm's ethos, values, and the clientele they catered to. Our initial conversations revolved around discerning the firm's vision for its online presence. We plotted essential features, such as form tracking for lead management, and integrating service lines and social media. Applying industry best practices, we ensured the website would be designed in a manner that instills confidence in visitors while also adhering to the latest design standards.

UX STRATEGY

Our approach towards Brentwood Law's user experience (UX) strategy was driven by the need to communicate the firm's professional values, while also ensuring approachability and modernity for their target audience. We prioritized a responsive design to ensure that users had an optimal viewing experience, regardless of the device they were using. We designed inner pages that were conversion-centric. Each page was tailored with clear calls-to-action, strategically placed to encourage potential clients to engage. We utilized a clean layout, combined with modern fonts and a strategic use of white space, to achieve a fresh and inviting look.

DEVELOPMENT

The development phase was approached with meticulous planning and execution. Understanding the unique character and requirements of Brentwood Law, we began development by designing a mock-up that encapsulated their brand's essence and met their functional needs. Building on the feedback received from the mock-up, we made the necessary refinements to ensure the firm’s vision was perfectly upheld. Our developers worked on the back-end coding while our design team created effective copy, visuals, and other crucial elements. This collaborative effort culminated in a website that was both aesthetic and functional. Upon final review and with Brentwood Law's approval, we readied the website for launch, confident in the value it would bring to the firm and its clientele.

The Results

Following the launch of Brentwood Law's newly designed website, we closely monitored the outcomes to gauge the success of our strategies and implementations. The results were a testament to the thought and effort invested in the project. The user-friendly contact functionalities we implemented proved their worth, translating to a substantial and quick uptick in lead inquiries. They experienced a rise in client acquisition, with more individuals discovering and opting for their legal services passively through the new site. Brentwood Law's search and page score rankings were high, placing prominently in search results. This heightened visibility meant that they appeared in a broader range of search queries, further enhancing their digital footprint and drawing in a wider audience.

PAGE SPEED

Faster page speed provides a more efficient and engaging user experience, thereby increasing conversion.

PAGE LOAD

How quickly a page load has a huge impact on whether or not a customer stays on the website.

MOBILE READY

The fully-responsive UI ensures easy website readability on any size screen.

CUSTOMER MANAGEMENT SYSTEM

CMS allows for client customizability without knowledge of source code, HTML, or coding for ease of use and mail blasts.

95%

PageSpeed Grade

.93s

Page Load

99%

Uptime

0

Link Monitor

The Finished Website

Our collaboration with Brentwood Law stands as a testament to the transformative power of a well-executed digital strategy. Over time, as more users interacted with the site, we observed consistent growth in web traffic. This not only highlighted the site’s appeal but also positioned Brentwood Law as a formidable and accessible entity in the personal injury and employment law landscape. Beyond just increased engagement, these functionalities directly contributed to Brentwood Law’s bottom line. From the initial discovery phase to the final results, every step was underpinned by a shared vision to establish Brentwood Law’s online presence with authenticity, professionalism, and user-centricity.

 

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