Rx2 Motorcycle Accident Lawyers - EMRG
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Rx2 Motorcycle Accident Lawyers

Rx2 Motorcycle Accident Lawyers

Rx2 Motorcycle Accident Lawyers

Rx2 Motorcycle Accident Lawyers

Overview

This law firm was a returning client. In the past, we had redesigned their website, but now they wanted to hone in and build an online reputation in a specific area of personal injury law, motorcycle injury cases, and capitalize on that niche.

Research & Planning

Our Objectives

We set out to establish an entirely new web presence for them. We wanted to build a separate site as the central hub for this lawyer’s specific practice area and center the brand around it for the demographics of motorcycle owners and riders.

DISCOVERY

The client wanted to practice this personal injury law in five different states, spanning coast to coast. In our research, we learned that there were no other lawyers that practiced this kind of law exclusively, or had dedicated sites to motorcycle injury cases. This created an open field where we could assert our client’s brand and online presence, easily pushing him to the top of search results lists.

UX STRATEGY

We developed the site exclusively for the motorcycle riding demographic, using colors and images that tested best. We also created a free app so that potential and returning clients could easily reach the law firm in case of an accident.

DEVELOPMENT

We created customized graphics and made the user experience easier and more intuitive. We also built out several pages for SEO, showcasing awards, displaying testimonials, and seamlessly tying our client to the motorcycle riding community authentically.

The Results

This client’s new website—in addition to the old one we rebuilt and redesigned—extended his reach online. The site quickly established his brand as the go-to lawyer for motorcycle injury cases in five different states.

PAGE SPEED

Faster page speed provides a more efficient and engaging user experience, thereby increasing conversion.

PAGE LOAD

How quickly a page load has a huge impact on whether or not a customer stays on the website.

CUSTOMER MANAGEMENT SYSTEM

CMS allows for client customizability without knowledge of source code, HTML, or coding for ease of use and mail blasts.

MOBILE READY

The fully-responsive UI ensures easy website readability on any size screen.

USPS SHIPPING

Shipping with automated printing labels and tracking codes.

91%

PageSpeed Grade

2.1s

Page Load

99%

Uptime

0

Link Monitor

Motorcycle Injury Case Value

The new motorcycle-focused site earned him new cases and, in the first year, boosted his case value $73,000 more from his original site, trending upward annually. With both sites, he acquires motorcycle injury cases—not to mention other personal injury cases—at increased rates online.

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