Every hair surgeon has the dream of beating the algorithm and coming out on top of the Google ranks. Before we can teach you that, we’ll need to teach you effective SEO terminology and the difference between On-site and Off-site SEO.

On-site SEO is the process of making your website more search engine friendly by adjusting certain website elements.

Simply put, this means organizing the code on your website so that search engines can crawl and understand your website’s content and structure.

The more information and data these little bots can get from your blog, the greater your index ranking chances on Google and other search engines.

Working and fixing potential on-page SEO issues is the first step you should take when optimizing your website for search engines, especially Google.

The most significant on-site SEO elements include your page titles and descriptions, keywords, page load speed, use of schema, page URL structure, mobile-friendliness, and page metadata.

Off-site SEO is the idea that other sites or social media have links that connect back to your site, which indicates that you are an expert in your industry. In Google terms, this is called domain authority.

Google’s search engine algorithm places decent significance on a site’s authority. This can come from the site being active for a long time or from active outside engagement.

The most influential ways to build off-site SEO is through social media, online reputation, and video content.

Video content can be an extremely powerful form of content and can make a significant impact on your SEO strategy. Video can generate a large number of authoritative links from reputable domains for your website.

In some cases, you will need to generate hundreds, if not thousands of high authority backlinks, which can help build your brand and reel in more clients. The downside is that there is a sea of video content out there and you must think about what you could potentially offer to your viewers.

Keywords are ideas and topics that precisely describe your content. As far as SEO is concerned, these are the words and phrases that your potential clients enter in search engines, also called “search queries.”

If you concisely strip down every element on your website — all photos, video, copy, etc. — down to basic words and phrases, these are your keywords.

As a website owner, you want your page’s keywords to be relevant to what people are searching for, so they have a greater chance of finding your content among the Google results.

Speed is critical for a website. Google made this actual ranking factor so significant. Over time, Google took steps to increase website loading speed by supplying developers and webmasters with a range of tools (ie. Google Lighthouse).

Page speed is often confused with “site speed,” which is simply page speed for site views.

Page speed can be represented in either “page load time” or “time to first byte” which is how long it takes your browser to obtain the first byte of information from the web server.

Schema markup is code (semantic language) that you have placed on your website to assist search engines and provide users with more insightful search results.

Schema explains what the data means to search engines, not just what it says.

This new form of optimization is one of today’s most efficient, but least-used, SEO methods.

If you understand the schema markup definition and process, the search engine result pages (SERPs) will improve your website

Many of your users would visit your website with a link, so you may wonder if what’s in the current URL is relevant to your SEO. You may be shocked to find that setting up a relevant URL is critical to the success of your on-site SEO!

Your URL on your website is your website address. It’s the easiest way to visit a website for anybody searching for you. The URL always starts with either www. or HTTP.

Your URLs should always begin with your website’s root domain (for example, www.yoursite.com) which means you can easily specify what content follows in the next pages.

Due to new devices hitting the market every month, desktop computers are no longer the norm for people to access the internet. Instead, they’re turning to mobile devices and tablet-view now. According to BroadBandSearch, combined mobile traffic worldwide has risen a whopping 222% over the last 7 years. To put things into perspective, in 2013, only 16.2% of the world’s population used mobile devices to surf the web, now it takes the majority of views in 2019 with 53.3% of the world’s population viewing websites on mobile devices (source).

It’s all about mobile and tablet-view now! We all want convenience at every turn. However, many websites are still not optimized for mobile or tablet devices despite the growing popularity!

Mobile-friendliness is the method of ensuring that visitors visiting your site from mobile devices have a device-optimized experience.

Metadata is an HTML attribute that quickly describes a web page. In the search results of search engines like Google, it also displays the meta summary, which can affect click-through rates.

These page metadata elements are also referred to as meta tags, title tags, description tags, SEO titles, and descriptions when presented in the context of a website. They are encoded but not shown on the screen when someone views the page.

There has been a long-standing correlation between the social shares a piece of content receives and how well the corresponding site or page does in search rankings.

The more people post and share your content — and the higher its interaction rate — the more backlinks you’ll possibly get for that particular piece of content. Social networking is a way to get a lot of free advertising if the content is worth sharing.

Social media sites that are insanely popular to share content include Facebook, Instagram, LinkedIn, and Twitter — just to name a few.

Before anyone does business with you, they would have Googled your name. The information on Google’s first page when searching for your company is what potential clients perceive you to be. Sites like Yelp, Google Reviews, and Facebook reviews provide an edge to consumer knowledge. Therefore, online reputation management is important.

Curating a good image online is no longer optional for your business.

Reasons, why online credibility is significant for your hair surgery company, including the fact that:

• Users trust more user-generated content such a reviews and forums
• Your online reputation also affects your company offline
• Potential clients will only work with reputable businesses.

Fewer people are reading articles nowadays because they’re moving to video content such as popular platforms like Youtube and Vimeo.

One type of content still underused in the SEO world is online video. Although many brands incorporate video content into their overall online marketing strategies, most SEO strategies don’t prioritize it. They usually opt for other content types (e.g. infographics, images, written content, etc.).

Although the concept of creating a video can seem like a good idea, it’s important to note that it must compliment your overall SEO strategy and ROI.

From an SEO perspective, there are only two key goals you might have – creating social shares, or increasing conversions.

Now that we’ve discussed the major benefits of SEO and the two major types of SEO: On-site and Off-site, along with the elements of a successful website, you should now understand why an excellent SEO strategy is critical to attracting new clients for your business.

It’s time to dive deeper into how we can help your hair surgery business grow.

If you’re ready for more powerful SEO tips that will help your business beat the algorithm and the competition use the button below to book your one on one consultation!