What’s your most limited resource?

It’s time, it’s always time. So if you know your time is limited and you know your time is valuable, you have to start pricing it the right way. Make sure you’re being paid for your time correctly. So if you’re working with clients who don’t value your time or take too much of your time and don’t pay you enough, then maybe they’re not the right client for you. D you know the Pareto’s principle? the 80/20 rule, 80% of your business or income comes from 20% of your clients and vice versa 80% of your problem comes from 20% of your clients.

If you have 20% of problematic clients, and they’re taking up 80% of your time, now you know where your time is going and if you have 80% of your income coming from 20% of your good clients, now you know where you need to focus. So make use of your time, make sure you know how valuable your time is, and don’t overvalue it.

Make sure you’re good at it. Make sure you’re providing valuable service but don’t take your time for granted, you only have so much of it.